OUR STORY
We exists to bring people back to the natural world
The story of JAMU began as a family dream, rooted in its founder Tahi's Māori heritage and the belief that humans are not separate from the natural world, but deeply intertwined with it.
This connection to nature has always been central to Tahi’s life, and has shaped how she sees the world and how she and her husband Patrick wanted to raise their family.
Together the pair set out to create something more meaningful than another soft drink - they wanted to make something bursting with flavour.
Something genuinely good for people to drink.
But also a brand that could spark curiosity, admiration and protection for the natural world.
Because the more we understand our planet, the more we want to protect it.
JAMU is guided by one simple yet profound ethos:
Restoring the wild in the everyday
Brimming with botanicals, plant fibre and vibrant flavours that transport you to the magical corners of the natural world. From zesty citrus groves to sandy coastal paths. JAMU is a sensory journey where every sip invites you to drift away, and savour a moment where you could be wandering through a lush forest, climbing a mountain peak or diving beneath a crashing wave. JAMU restores a bit of the wild in the everyday.
And yes, it’s as real as it feels.
Every ingredient is 100% natural.
But our mission to “restore the wild” doesn’t end with what’s inside the can.
It runs deeper - woven into everything we do.
Our vision wasn’t just about creating an exceptional product; it was about creating a movement.
One that rekindles our love of the outdoors and actively contributes to protecting the planet for future generations.
And every decision JAMU makes leads back to that mission.
From our partnership with the Ocean Conservation Trust - where every can sold helps replant our native seagrass and protect precious Ocean ecosystems - to our commitment to clean labels, natural ingredients, and environmentally conscious manufacturing practices.
For us, sustainability isn’t a marketing claim; it’s the foundation we stand on.
Because JAMU was never meant to be just another soda.
It’s a bridge to reconnect people to the wild - our rivers, mountains, forests, and oceans.
A reminder of how extraordinary our planet is, and an invitation to protect it.
Because when we rediscover our kinship with nature, we begin to understand an essential truth: nurturing the Earth nurtures us in return, and that when we thrive together, both people and the planet flourish.
